Chief Executive Officer & Founder
Joe was born in Egypt and has lived in or worked on five continents. His passion is sustainable development and creating new ways where business can support the development of communities and the restoration of nature and wild areas. After five years in banking and private equity, he discovered fish farming in Ghana where he was CFO of Tropo Farms.
The development potential to build a business that employs thousands of Africans and feeds many millions of Africans became clear, and Joe decided to launch Victory Farms in Kenya in 2015 with the aim of being the world’s most sustainable fish farm. He completed his MBA from INSEAD and BA from the University of Notre Dame.
Co-Founder & Chief Aquaculture Officer
Steve Moran is an industry pioneer in african aquaculture, and co-launched Victory Farms. Over a period of 7 years he led the growth of Tropo Frams in Ghana from under 250MT p.a. to more than 6,100MT as its General Manager.
He has extensive aquaculture experience throughout Africa and globally. It is Steve's professional aspiration to find himself at the forefront of African aquaculture, developing appropriate technologies and catalyzing the industry on the continent through the successful development of large-scale commercial fish farms. By demonstrating the potential for aquaculture on the continent it is Steve’s dream to see the industry contribute significantly towards food security and help alleviate rural poverty. He has an MSc with distinction from Kings College, London.
Chief Financial Officer
Lenka joined Victory Farms as CFO in December 2020. Originally from the Czech Republic, Lenka has worked in Europe and in West Africa over past 16 years in various financial and audit positions. Lenka brings extensive experience across industries including quick service restaurants, real estate, and banking where she has overseen corporate finance functions, audit functions, participated in IFRS advisory projects and administration functions. Lenka is certified accountant and currently manages apart from Finance department also HR, IT, Procurement and Admin team within Victory Farms.
Chief Partnership Officer
Mr. Caesar Asiyo has been appointed Chief Partnership Officer at Victory Farms with effect from 1st November 2020. Reporting directly to the CEO.
Mr. Asiyo hails from Karachuonyo in Homabay county.
He brings on board private sector experience in operations & administration, public sector experience in high level government coordination, non-governmental sector experience in human rights advocacy, and senior level political party management.
His other interests include Environmental Conservation, Youth Empowerment, & Food Security.
Amit is an Israeli who has lived and worked in Australia, Asia, Middle East - and now Kenya since 2015. He has over 10 years of deep experience in operations, supply chain and business development across a wide range of retail industries, including telecoms, business services and automotive parts.
He brings sector knowledge within the food service industry, and launched his own catering services company in Israel and headed procurement and operations for a high-end restaurant chain in Kenya. With this background, he understands the service and quality levels required by Victory Farms’ customers. Since moving to Kenya, Amit has become increasingly involved in social impact work, and with his former employers, has spearheaded CSR programs such as tire playgrounds.
He is passionate about Victory Farms’ potential to create a positive impact by offering Kenyans a low-cost source of tasty protein, creating employment, and supporting the small businesses which retail Victory Farms’ fish.
Director of Expansion
Kamran is a British and German citizen whose father and grandfather both lived and worked in Kenya. He brings with him a diverse set of experiences, having worked across the globe as a field engineer in offshore oil and gas exploration with Shell and Schlumberger, in software sales with Salesforce, and most recently in operations for one of Amazon’s largest fulfillment centers.
While completing his MBA, Kamran was struck by the enormous potential of aquaculture to provide food security to the African continent and felt compelled to contribute to the space. He holds MScs from Imperial College London and Oxford University, and an MBA from Stanford University.
Deputy Commercial Director
Sarah brings over 10 years of experience in sales/marketing and brand management, with a focus in the hospitality sector. She has worked with some of Kenya’s leading brands including Artcaffe and Caramel Restaurant, and is particularly strong at staff development, innovative strategic problem solving, customer insight and market development. Her passion is to build a well-motivated sales team with the capabilities and expertise to implement Victory Farms’ goals. She received international training in business development in Dubai, with focus on sales performance and strategic marketing.
Scott was born and raised on a farm in South Africa. He has travelled extensively, with his heart remaining deeply rooted in Africa. His passion for fish and agriculture started at a young age, and he brings broad knowledge in commercial agriculture having grown up in the industry.
He sees great opportunity for aquaculture in leading the food security drive on the continent, and believes in a holistic business approach that preserves the integrity of natural environments. Scott holds an MSc in Aquaculture from Stellenbosch University.
Lake Aquaculture Manager
Michael was born in Kenya and has lived and worked across 3 continents. He discovered his passion for agriculture while completing his BSc in Biology at the University of Bristol, and began his career farming flowers for export to the EU.
After a brief stint working in Chile, he honed in on aquaculture, completing his MSc at the acclaimed Institute of Aquaculture, Stirling, with a focus on the potential applications of prophylactic probiotic health products as a component of Kenyan tilapia farmers’ fish health management. In the long term, he aims to make a meaningful contribution to ensuring Kenyan food security through aquaculture.
Olga was born in Nairobi and has lived and worked in Nairobi Kenya and UAE. After 13 years of working with multinational manufacturing companies in different posts namely, Administration, Procurement and Logistics, Imports from Europe, Asia and Africa and Exports to Africa, she decided to venture into fish farming industry, something she has enjoyed doing with a passion ever since she joined Victory Farms.
Olga has exceptional organizational skills while overseeing both smaller and larger administrative teams. She’s focused on ensuring efficient office operations through effective management methods. She has a Diploma in Purchasing and Supplies Management from Kenya Institute of Management and a Diploma in Administration and Secretarial Studies from Blanes College.
Linda Bonah-Yeboah hails from Ghana, and is one of the finest hatchery specialists in the region. Prior to Victory Farms, Linda worked with Tropo Farm as a Hatchery Manager in Ghana, where she excelled at attaining top results in fingerling production. Her interest in aquaculture dates back to her studies into tilapia and catfish breeding programs with CSIR-ARDEC in Ghana.
Linda is one of the few senior female hatchery specialists on the continent, and has played a great role in propelling Victory Farms to its position as the fastest growing fish farm in sub-Saharan Africa. For her, it is a dream come true to drive aquaculture industrialization in Africa in a way that brings about positive impacts on peoples' livelihoods. Linda holds a BSc in Biological Sciences and a MS in Fisheries and Aquatic Sciences from the University of Cape Coast Ghana.
Human Resources Manager
Christine is a Kenyan citizen who brings 15 years of experience in HR management, administration and finance to the team. She has worked in Kenya and Uganda in industries as varied as horticulture, aviation, security and entertainment, and is now excited to add aquaculture as an area of expertise.
She brings a high level of professionalism and terrific energy to every situation, and has grown the Victory Farms team from a small company to over 100 employees. She holds a Diploma in Business Administration from the Kenya Institute of Management, and is currently pursuing a degree in Management & Leadership (HR) at the Management University of Africa.
Manager, Corporate Affairs
Karamuta has an extensive background in business operations, having worked in several multinationals as well as start ups in the region in diverse industries from Tech to Healthcare.
Having joined Victory Farms, initially in the Operations Team, she is excited about the opportunities in sustainable development and especially aquaculture in Africa.
As a licensed advocate, she brings on expertise with a focus on corporate governance and compliance within the industry as well as key partner relations at Victory Farms.